DISH does a company-wide toy drive every year at all their locations across the United States. The goal was to increase awareness as well as donations. The solution was to focus not on the toy drive itself, but on the emotional connection we all have with the toys of our childhood. The posters received rave reviews across the company and donations saw a significant increase as well.
Role: Designer, Copywriter
Sports design is a passion of mine. Few markets exist where fans defend and identify with a brand so intensely as sports. A sports team can be one's community, one's team, one's everything. It's powerful and I love it. These are selected designs, jersey swaps, goofy fantasy football designs, and uniform concepts from personal projects. They are not affiliated with any of the teams they represent.
I was commissioned in 2017 by the Colorado Rapids MLS club to do a poster for their poster series. It went so well that they asked me to do the poster for their biggest match of the year (July 4th) in 2018, and the Rocky Mountain Cup poster in 2019.
The Consumer Electronics Show (CES) is, by far, one of the largest and most anticipated conventions in the world. Each year, DISH competes for the attention of attendees with tech giants like Apple, SONY, and Tesla just to name a few. Needless to say, a trade show booth that not only grabs attendees' attention, but also connects with and inspires them is a make-or-break necessity at CES.
We focused on stimulating attendees' sense of curiosity and imagination by creating a look and messaging to challenge the viewer to consider the possibilities of what their home and tech life could be with DISH. We used abstract imagery and double-exposure create new worlds that current and future DISH customers with DISH technology.
Roles: Concepting, Co-designer.
This national campaign, in magazines such as Outdoors, Backpacker, Outside, etc. DISH Outdoors needed magazine ads that fit in more with the outdoor scene than the typical TV crowd. The portable satellite antennas are relatively unknown and a bit weird-looking. We created a series of ads combining the familiar (song lyrics) while having fun with the strange-looking devices by adding in tongue-in-cheek product descriptions and disclaimers.
Roles: Copywriter, Designer
Illustrations and character design are some of my favorite work to do. To bring personality and a sense of fun into a piece is an absolute gift. This is a small gathering of illustrations from greeting cards, agency work, theater posters, and personal projects.
Role: Illustrator, Designer
A sample of logo designs for small businesses, DISH Network, educational firms, and non-profits.
After rebranding DISH Outdoors (DO), the DO team came back needing a booth to serve as the flagship to launch the new brand at the largest RV convention in the country. My team decided to create an environmental experience to stand out from other booths focused solely on showcasing product. DISH Outdoors more than doubled their sales from the previous year’s convention thanks, in large part, to our recommended new strategy, booth, and marketing materials.
Role: Art Director
While elevating the DISH Outdoors brand, it was decided that stock photography would no longer cut it. We executed a multi-day, multi-location shoot in the Rocky Mountain wilderness to create a full library of images to support the new DISH Outdoors brand.
Role: Art Director
A small sample of over 50 designs I created while serving as a designer at Primal Wear in Denver, CO. Primal is a custom jersey design and production house serving clients all over the world. Their work has been featured across the globe and they design jerseys for the largest cycling events in the United States. The women’s designs featured here became top-sellers for the company’s retail division.
Client: Collegiate Empowerment
Collegiate Empowerment is an educational production company serving over 25,000 college students every year by providing high-energy and interactive leadership and student success seminars, retreats and conferences.
They decided to update their entire brand from their logos, to collateral, to tradeshow booth materials.
We started with the Collegiate Empowerment logo. They wanted a mark that represented their defining characteristic of not being a typical speakers' agency that simply lectures to students, but rather an educational firm that creates a place for dialogue between students, and facilitators. The solution was a minimalist mark highlighting the interaction of two dialogue/speech icons using their brand color (red).
From there we created logos for their featured leadership seminar productions, identity materials, tradeshow banner stands, collateral pieces highlighting their programs, and website.
Role: Concept-designer, Designer, Copywriter
Mago's Magic Shoppe is the only shop in Denver dedicated to magic. They wanted a look that was a throw-back to the vintage golden age of magicians. I fell in love with Mago's while working with them and have now become a customer myself. As they say at Mago's, "Everyone should know at least one magic trick!"