I’m partnering up with the Oakland A’s this Summer and I can’t wait to share some of the work as soon I can. I can’t say enough what a privilege it is to work with such a legendary member of Major League Baseball and American baseball history. Stay tuned to see all the great work we’re doing together! Go A‘s!
Role: Designer
In 2021, the Rocky Mountain Vibes were coming back from a cancelled season and a new Major League Baseball agreement that relegated 40 minor league clubs to independent status. Undeterred, the Vibes and their parent league, Pioneer Baseball League, reorganized into a new independent professional baseball league and MLB partner.
After having only one season as the Vibes before the pandemic shutdown and no designer, I partnered up with the Vibes to develop new creative to fit all of their needs. Logos, social media and strategy, sales books, one-sheets, printed and a new concept digital pocket calendars, posters, team photo shoots, the entire 2021 apparel line, digital banner ads, murals, wall wraps and more were all developed to help relaunch the club and brand to both the regional Colorado and nationwide markets.
There are far too many pieces to show at once, so here are some highlights. And Let’s Go Vibes!
Role: Designer, Copywriter, Strategist
DISH does a company-wide toy drive every year at all their locations across the United States. The goal was to increase awareness as well as donations. The solution was to focus not on the toy drive itself, but on the emotional connection we all have with the toys of our childhood. The posters received rave reviews across the company and donations saw a significant increase as well.
Role: Designer, Copywriter
The Consumer Electronics Show (CES) is, by far, one of the largest and most anticipated conventions in the world. Each year, DISH competes for the attention of attendees with tech giants like Apple, SONY, and Tesla just to name a few. Needless to say, a trade show booth that not only grabs attendees' attention, but also connects with and inspires them is a make-or-break necessity at CES.
We focused on stimulating attendees' sense of curiosity and imagination by creating a look and messaging to challenge the viewer to consider the possibilities of what their home and tech life could be with DISH. We used abstract imagery and double-exposure create new worlds that current and future DISH customers with DISH technology.
Roles: Concepting, Co-designer.
Elixinol believes wellness is for everyone and that includes our furry friends. Made with quality, USA-grown hemp, Elixinol’s CBD pet collection is formulated with broad-spectrum hemp extract and no detectable levels of THC. The products are safe, effective and crafted with care to support the everyday health of your best bud.
I partnered up with Elixinol to create the packaging for their new line of pet products beginning with their Everyday Dog Drops tincture, Calm Dog Chews and Mobility Dog Chews. We focused on giving the pet line a new look with more natural colors while using a style and layout that connects to the main brand of products.
Role: Designer
I was commissioned in 2017 by the Colorado Rapids MLS club to do a poster for their poster series. It went so well that they asked me to do the poster for their biggest match of the year (July 4th) in 2018, and the Rocky Mountain Cup poster in 2019.
Role: Designer
This national campaign, in magazines such as Outdoors, Backpacker, Outside, etc. DISH Outdoors needed magazine ads that fit in more with the outdoor scene than the typical TV crowd. The portable satellite antennas are relatively unknown and a bit weird-looking. We created a series of ads combining the familiar (song lyrics) while having fun with the strange-looking devices by adding in tongue-in-cheek product descriptions and disclaimers.
Roles: Copywriter, Designer
A sample of logo designs.
Role: Designer
Sports design is a passion of mine. Few markets exist where fans defend and identify with a brand so intensely as sports. A sports team can be one's community, one's team, one's everything. It's powerful and I love it. These are a collection of mostly personal designs and a few commissioned pieces as well. I will say the Colorado Wolves Supporters Group scarves printed spectacularly and it’s great to see a small team rep some colors in the pub with all the bigger fanbases.
Role: Designer
Illustrations and poster designs are some of my favorite work to do. To bring personality and a sense of fun into a piece is an absolute gift. This is a small gathering of illustrations from greeting cards, agency work, theater and event posters, and personal projects.
Role: Illustrator, Designer
While elevating the DISH Outdoors brand, it was decided that stock photography would no longer cut it. We executed a multi-day, multi-location shoot in the Rocky Mountain wilderness to create a full library of images to support the new DISH Outdoors brand.
Role: Art Director
A small sample of over 50 designs I created while serving as a designer at Primal Wear in Denver, CO. Primal is a custom jersey design and production house serving clients all over the world. Their work has been featured across the globe and they design jerseys for the largest cycling events in the United States. The women’s designs featured here became top-sellers for the company’s retail division.
Role: Designer
After rebranding DISH Outdoors (DO), the DO team came back needing a booth to serve as the flagship to launch the new brand at the largest RV convention in the country. My team decided to create an environmental experience to stand out from other booths focused solely on showcasing product. DISH Outdoors more than doubled their sales from the previous year’s convention thanks, in large part, to our recommended new strategy, booth, and marketing materials.
Role: Art Director
Mago's Magic Shoppe is the only shop in Denver dedicated to magic. They wanted a look that was a throw-back to the vintage golden age of magicians. I fell in love with Mago's while working with them and have now become a customer myself. As they say at Mago's, "Everyone should know at least one magic trick!"
Role: Designer
Proton Props™ is a professional movie props company in the United Kingdom. They were creating some novelty products such as scented fluid to add to smoke effects in their Ghostbusters-based props and needed packaging. I created logos and art that connected to the feel of both the Ghostbusters film and the product/scent itself without creating any copyright issues for the client. I threw in a simple shirt design, which Proton Props used as giveaway swag and company apparel for trade shows.
Role: Designer, Copywriter