CEDIA is one of the premier showcases for home technology. Every year DISH showcases its high-end technology to some the best and brightest tech minds in the world.
I used an abstract design and bold, bright colors to both inspire the imagination and peak the curiosity of CEDIA attendees. The abstract design also provided a multi-functional design that could be used on all surfaces and areas of the booth versus more strict designs created for only one area.
The abstract design was also agile enough to be used for marketing collateral such as a "teaser" for the trade show booth on the glass walls of the convention center escalators, the DISH CEDIA program guide, magazine ads, event invitations, and more.
Highlighted are the trade show booth, escalator installation, and program guide booklet.
Role: Concept-designer, Designer, Copywriter