This national campaign, in magazines such as Outdoors, Backpacker, Outside, etc. DISH Outdoors needed magazine ads that fit in more with the outdoor scene than the typical TV crowd. The portable satellite antennas are relatively unknown and a bit weird-looking. We created a series of ads combining the familiar (song lyrics) while having fun with the strange-looking devices by adding in tongue-in-cheek product descriptions and disclaimers.

Roles: Copywriter, Designer