After rebranding DISH Outdoors (DO), the DO team came back needing a booth to serve as the flagship to launch the new brand at the largest RV convention in the country. My team decided to create an environmental experience to stand out from other booths focused solely on showcasing product. DISH Outdoors more than doubled their sales from the previous year’s convention thanks, in large part, to our recommended new strategy, booth, and marketing materials.

Role: Art Director