Client: Collegiate Empowerment
Collegiate Empowerment is an educational production company serving over 25,000 college students every year by providing high-energy and interactive leadership and student success seminars, retreats and conferences.
They decided to update their entire brand from their logos, to collateral, to tradeshow booth materials.
We started with the Collegiate Empowerment logo. They wanted a mark that represented their defining characteristic of not being a typical speakers' agency that simply lectures to students, but rather an educational firm that creates a place for dialogue between students, and facilitators. The solution was a minimalist mark highlighting the interaction of two dialogue/speech icons using their brand color (red).
From there we created logos for their featured leadership seminar productions, identity materials, tradeshow banner stands, collateral pieces highlighting their programs, and website.
Role: Concept-designer, Designer, Copywriter