The Consumer Electronics Show (CES) is, by far, one of the largest and most anticipated conventions in the world. Each year, DISH competes for the attention of attendees with tech giants like Apple, SONY, and Tesla just to name a few. Needless to say, a trade show booth that not only grabs attendees' attention, but also connects with and inspires them is a make-or-break necessity at CES.

We focused on stimulating attendees' sense of curiosity and imagination by creating a look and messaging to challenge the viewer to consider the possibilities of what their home and tech life could be with DISH. We used abstract imagery and double-exposure create new worlds that current and future DISH customers with DISH technology.

Roles: Concepting, Co-designer.